ABOUT GRACE

Design has always been more than a career for me; it’s been a space I’ve lived in.

I spent five years at Rangi Ruru Girls’ High School, where I was fully immersed in the art department, studying graphic design, painting, print, and digital design. I even swapped subjects like English for art history, because I was more interested in how and why we create than anything else.

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I continued my studies at Massey University in Wellington for four years, exploring every design discipline I could. I majored in spatial design and minored in photography and graphic design. One of the most influential parts of my study was a paper focused on ethics in design—how we think critically about what we create, why we create it, and whether it is culturally aware, accessible, and considered. That mindset still shapes everything I do today.

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After university, I worked in the industry for two years while building branding projects on the side. As those projects grew, I launched Vision Eleven in 2024 to focus fully on creating thoughtful, strategic brand identities for businesses.

Today, I combine design, strategy, and storytelling to build brands that are not only visually strong, but intentional, functional, and built with purpose.